International Brand value appraisal institution Brand authority Finance announced 1, 2019 global oil and gas enterprise Brand value before 50 list, three Chinese companies on the list. Compared with last year, petrochina and sinopec's ranking does not change, still ranked second and third place, but the brand value and brand rating has increased dramatically.
refers to the use of new energy car owners unconventional vehicle fuel as power source, currently on the market the most common is pure electric cars and hybrid vehicles. Just like ordinary cars need internal combustion engine, electric cars need forward energy power battery, the power battery is the main type in lithium ion battery.
in London Brand Finance every year the global enterprise Brand value ranking in the field of different industries. Brand value judgment of oil and gas field indicators mainly include the following aspects, namely brand strength and brand royalty, brands using the royalty rate, income of revenue and forecast.
according to these indicators to judge, the number one cause of this year is still a Dutch shell oil company, the brand value of up to $42. 3 billion, an increase of 7% over the previous year. The fourth to the tenth respectively is France's total oil company, BP, chevron, Malaysia oil companies in the United States, the United States exxon mobil, Italy's Eni and statoil. Petrochina and sinopec's brand value respectively increased by 18% than in 2018, and 23. 3%, while the ratings by AA + and AA into AAA - respectively 。
this year's ranking, according to the American oil company, the brand value of total global brand value in 23. 6%, followed by the Chinese ( 17. 2%) , the Netherlands, 10. 8%) , France ( 6. 6%) And Russia, 5. 4%) And the UK ( 5. 0%) 。 In addition, this year's rankings has several features: one is the national oil company brand value is faster than international oil companies growth; Second, brand is the industry of oil and gas fields widely respected users and market; 3 a new face in rankings, namely the past season on 12th ABU dhabi national oil company.
senior vice President omar ABU dhabi national oil company & middot; Mr Alfred thought that technological progress is extremely important to the development of oil and gas industry, and other Our goal is not only make the company become a modern state oil company, and in the fourth industrial revolution comes as a modern energy company & throughout; 。
Brand Finance chief executive David & middot; Mr Hague said: & other; With new digital technologies such as artificial intelligence and cloud technology application in the field of oil drilling, oil and gas giant, need to get ready, will be digitized as a priority to reduce costs and improve efficiency. Only those who are able to explore the use of the latest technical tool of enterprise, to maintain its leading position in the future, enhance their brand value. ”